People shouldn’t be afraid of their government.
You Cannot Rest Here
Have you ever played a video game where you have to sleep to recover? They only let you do it if everything is safe. Otherwise they won’t let you sleep. You’ll get a message, saying “You cannot sleep now, there are monsters nearby.”
Now, remember the last time you just couldn’t get to sleep?
Don’t you fuckin do this to me
Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.
However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.
It also reinforces the message that it is easy to miss the warning signs of depression.